Web site design Essay Example | Topics and Well Written Essays - 500 words

Web site design - Essay Example Customers engage personally with the company through making their orders online. As such, they can specify the exact requirements of their order, i.e. the color, flavor, taste and type of the Pizzas they want through the online platform, just as simply as making an order at a brick and mortar restaurant. This web site enabled PizzaHut to transform significantly from operating as a Quick Serve Restaurant (QSR) to an elevated online retailer providing convenience and efficiency to its customers. Once the customers make an order through the PizzaHut.com website, the company takes upon the duty of delivering their orders at their preferred premises within the stipulated times (Butler, 2012). Several elements of website design exist that a company should incorporate in order to make its website a success. As such, PizzaHut.com also had to engage these in developing its site. These include the website context, the website content, the website customization, the website communications, the website commerce, website communities on site, and the website connection designs elements. PizzaHut.com incorporates all these elements in a great deal. For instance, the website context provides its customers with the ability to make online purchases and order without necessarily having to go to the restaurants. The website content is rich enough to enable the customers make an informed purchase, i.e. includes offers of the day, special deals and promotional campaigns hosted by the company. Website customization enables clients to customize their orders according to their tastes and preferences, such as express checkout and movie night offers. In addition, website communications come with ease of using the site, i.e. its color, style and appearance, thereby enabling shoppers to do easy shopping. Website commerce supports the business wing of the company enabling shoppers to make purchases through various applications such as on Facebook, on twitter, on iPhones and